Lead Generation For Startups : Leadsmic

Lead Generation For Startups


Lead Generation | SMS Marketing For Lead Generation | Sales Funnel | Profiling Your Customer | Creating Qualified Leads | Aligning Sales

Starting a business is hard work. You may have the greatest idea and the best product, but if you don’t have leads, you’re not going to make sales. Without sales, even the best business won’t survive. We’re sure startups work hard. This includes cold emailing thousands of companies and potential clients only to get a handful of product sales as a result. It’s really difficult today, especially for telemarketers to engage senior people in a serious conversation about product benefits. That’s the reality in the marketplace today.

What is Lead Generation?

Lead generation is a process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. This is a pivotal step to make sure that customers and possible partners take an interest in your startup.

B2C lead generation for startups

To come up with a list of prospects that want to purchase a product from startups sounds really simple right? But, we all know how difficult it can be to generate quality leads. A lead is where the sales effort begins. And product sales are the main reason why is B2B lead generation important for startups. Most of the startups struggle when it comes to sales and reaching out to partnerships with other companies. Salespeople often think they’ve reached their maximum list of the potential clients. Or, they just don’t have the right contacts that can use their products or services.

SMS Marketing For Lead Generation

B2C lead generation for startups

According to TRAI, India’s total mobile subscriber base including active and inactive users has reached 1,176 million in 2018. The proportion of active subscribers was approximately 87.28 % of the total wireless subscriber base. Mobile customers in urban areas reached 647.52 million. India has 528.48 million mobile users in rural areas.


Rapid popularity of email marketing made it prone to being overpopulated with spam, thus reducing chances of email being interpreted as legitimate one and dropping in the inbox, actually opened and read. On the other hand SMS Marketing is 99% legitimate, with only 1% spam text messages.

Benefits of SMS Marketing:

Creatively Easy : A text message can be written easily and in less time as compared that to emailer's design and production time & effort.

Fast Delivery : There’s virtually no wait time when it comes to SMSing. Once you press the send button, be certain that your customers will receive your message straight away. Since texts are far more likely to be opened your customers will see your communication as quickly as possible.

Wide Geography : Everyone is on their cell phones these days, enabling wider customer demographics access through SMS. Multiple marketing strategies can be applied different sections of demographics, SMS marketing can reach everyone.

Read detailed article about SMS Marketing

Strategy For Lead Generation

As a startup, the most important thing you need to decide is what you want to achieve - the objective, let's say sales of product A. Then you need to build a strategy which will define how?

B2C lead generation for startups

As a startup, you need to think long-term and acquire customers that will prove profitable over a lifetime. You need to position your business in the most profitable space in the market and create a huge demand for your product. Alone you’ll spend a huge amount of time on research, digital marketing, and content creation to reach the right leads. You got to ask yourself if you’re experienced enough to do it in your startup phase. If your answer is “No” then you should consider Leadsmic experts to do it for you. Leave the work to professionals while you focus on your product.

Profiling Your Customer

To reach out to your customer, you need to know who they are. A common mistake made by new startups is believing their product or service is for everyone. If you try to appeal to everyone, you end up appealing to no-one. It’s a bad strategy for a business and for an outbound campaign. Profiling our customer helps us understand who they are, their habits, their likes, dislikes and presence on various platforms.

B2C lead generation for startups

Defining Qualified Lead

The lead (qualified lead), is a prospect that met all of the agreed qualification criteria. For example, the right budget, decision-making authority, need for the product or service and purchasing power. These prospects are already interested in your products and services. They’re not just looking for a way to solve their problem, they already know the way to do it. And they know you can help them. You just need to find them!



Aligning Sales

To reach out to your customer, you need to know who they are. A common mistake made by new startups is believing their product or service is for everyone. If you try to appeal to everyone, you end up appealing to no-one. It’s a bad strategy for a business and for an outbound campaign. Profiling our customer helps us understand who they are, their habits, their likes, dislikes and presence on various platforms.



Leadsmic Experts

If you think you are too occupied in product development then let Leadsmic experts build a winning strategy for lead generation.
We at Leadmic create a detailed long-term customer acquistion plan which is profitable over a lifetime. From research to brand positioning to getting the right leads to create a huge demand for your product, we do it for you in the most profitable space in the market and create a huge demand for your product, it is always profitable to have marketing partners and leave marketing task for the experts 🙂
You build great product, we build great market for your product.


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